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If you've ever watched a video by P. Diddy or Nas, you've seen Jacob & Co. the Jeweler's watches and chains (and maybe even Jacob Arabo himself). Jacob the Jeweler may be the king of bling for rap stars and high-end stylists, but his family-owned business still caters to noncelebrity clients. Operating out of a "mine-inspired" storefront on the East Side, the townhouse space is packed with Jacob’s signature five-time-zone watches. Gaudiness is in abundance (especially, no doubt, in the extensive VIP area), but classier pieces include simple diamond chains, earrings, and bracelets.

Key Departments

In addition to unusual diamond cuts and modern designs, Jacob & Co. can also create custom designs, with customers choosing diamonds of any size, shape, or color, while the staff works personally with customers to design a setting.