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A woman in search of lingerie that screams sex will head to Victoria's Secret, but a woman looking for a more refined, slow-build sensuality will do well to seek out Bra Smyth. Sweetly-sophisticated French, Canadian, and European undergarments in the softest cottons and smoothest silks line the displays; brides-to-be in particular will love the lacy white bustiers. But the store's renowned for its fit staff—experienced bra mavens trained in the delicate, fine art of measurement. Many can size a customer up on sight, and a good thing, too, given the thousands of styles and sizes on offer. Sizes run from 32A to 44G, and alterations are also available. Proving they really know what women want (pace, Sigmund), Bra Smyth even has a collection of made-to-fit swimsuits that come in real, human bra sizes. The only caveat: For pantyhose, you'll have to look elsewhere. — Susan Avery

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Europeans know how to do lingerie right, which is why this Upper East Side shop and the newly opened Upper West Side location stock their racks with mostly French labels. The friendly staff welcomes brides trying to make sense of corsets and high-end companies like Le Mystère (starts at $60).

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• The Search for the Right Bra (12/10/07)