Profile

In 1975, when attorney Bob Rook opened this side project—an eco-friendly ice cream parlor—he was working pro-bono on behalf of two homeless men. Those gents wanted him to name the shop after them (Donald & John's), but Hook thought their last names made for a catchier moniker. And so it stayed. The interior of most of E&Bs still harks back to the halcyon days of the late 1960s, laced with a funky, cosmic sense of design, when Peter Max reigned supreme. The hippie-dippy approach also manifests in organic and hormone-free ingredients in the over 40 flavors of ice cream and the large selection of iceless smoothies. Flavors extend beyond organics, and beyond the norm: The grasshopper pie incorporates crème de menthe liquor with Oreo chunks and chocolate flakes, while the purple cow enriches black raspberry ice cream with white and dark chocolate chips and blueberries. Adjusting to everybody's dietary needs, E&B provides sugar-free, fat-free, low-fat, Splenda-sweetened, and lactose-free options. — Nicole C. Israel

Part of E&B's proceeds go to promote Tibetan liberation and fund organizations that aid the homeless.

Grasshopper pie (one scoop), $4